Data Clarity for Pet Brands

Spend less time on spreadsheets.
More time on the pets.

Variantly automatically normalizes chaotic pet product data into a single, trusted API. Built specifically for growing D2C brands and marketplaces.

Normalize Your First Wholesaler File
🐾
A happy golden retriever looking at a laptop
“Finally, our site knows which food is Grain-Free.”

The Variantly Transformation

We turn fragmented wholesaler feeds into structured, retail-ready data.

Raw Wholesaler CSV

ID: 99-XJ-DOG-PUP

TITLE: <b>DOG FOOD 12KG - PUPPY</b>

INGRED: CHICKEN MEAL, MAIZE, ANIMAL FAT (PRESERVED WITH...), TURKEY...

SPECS: YNG/LRG/CHN

Shopify-Ready Feed
AUTO-SYNC ACTIVE

Product Title

"Royal Canin Large Breed Puppy Food"

Variant Size

12.0 kg

Lifestage

Puppy

Automated Tags

Chicken Grain-Aware Dry Food

Processing time: 0.4s per SKU

Direct Sync with your platform

Shopify
Magento
WooCommerce
BigCommerce
Core Capabilities

Built for the complexity of Pet E-commerce

We handle the heavy lifting of data normalization so your team can focus on growth, not manual entry.

AI Taxonomy Mapping

Automatically translate 'Puppy', 'Junior', and 'Growth' into your unique site categories and lifestage IDs.

Ingredient Intelligence

Parse complex ingredient lists to identify allergens and dietary claims like Grain-Free or Single Protein.

Unit Normalization

Sync mixed wholesaler measurements (kg, lb, g, oz) into standardized numerical fields for perfect variant filtering.

Breed-Size Mapping

Differentiate between Toy, Small, and Giant breed specs, ensuring owners always find the right nutrition.

SEO Content Audits

Flag generic manufacturer descriptions and duplicate titles that are hurting your search rankings.

Wholesaler Auto-Sync

Detect changes in the master feed and push normalized updates to your store instantly.

From Wholesaler Chaos to Retailer Calm

We bridge the gap between messy bulk data and your customers' trust.

Wholesaler Reality

Unstructured CSVs, missing specs, and broken HTML descriptions.

Normalization Engine

Cleaning, mapping, and unit conversion tailored for your shop.

Direct Store Sync

Push cleaned data directly to Shopify, Magento, or WooCommerce instantly.

Beta Program Now Open

Join the Variantly.pet Beta

We are onboarding a select group of pet brands and marketplaces. Join the waitlist to receive a **free normalization audit** for your first 100 SKUs.

No setup fees UK Based Support API Ready